Culture writer Ira Madison III, also known as @ira on Twitter, has become famous for a simple catchphrase: keep it. It’s ruthless, efficient, lethal. If Ira ever looked at something I made and told me to keep it, I believe that my bones would disintegrate into ash. Keep it is a lifestyle. Keep it is a fundamental right and an earned privilege. Keep it is a plea for decorum and a rallying cry to unleash hell. Here, compiled via Twitter advanced search, is a comprehensive list of everything Ira has ever said keep it about.
- A video of Roger Stone dancing
- A potential Justin Timberlake Super Bowl halftime show
- Twitter’s new 280 character limit
- Donald Trump selling raffle tickets for a charity dinner
- Sean Penn starring in a new TV show
- A Game of Thrones prequel series
- Stephen Colbert giving Hillary Clinton a list of unused jokes written for election night in the event of a Clinton victory
- Meghan McCain potentially joining the cast of The View
- The poster for Alicia Vikander’s Tomb Raider reboot
- Black and white cookies
- James Corden kissing Sean Spicer on the cheek
- The season finale of Younger
- A white actor filing a lawsuit on the basis that they were discriminated against for being white
- ESPN’s statement on Jemele Hill, twice; a rare double keep it
- A Glamour Magazine profile on Hope Hicks
- Ryan Murphy’s upcoming Nurse Ratched series starring Sarah Paulson
- A potential Pirates of the Caribbean 6
- A cover of the Chronicle Review which featured college students gazing into mirrors with the headline “Why Students Only See Themselves”
- Sam Smith, twice; yet another rare double keep it
- G-Eazy making out with Halsey
- Tomi Lahren debuting as a Fox News contributor
- Lionsgate’s Robin Hood origin movie
- A GQ article suggesting that Tyrion Lannister should be killed off
- Lil Kim working on new music featuring Biggie
- New music from Taylor Swift (NOTE: indicated that while he would say “keep it” in public, he would do the Rake It Up choreo to her new music in the privacy of his own home)
- A second season of Friends From College
- A potential Jabba the Hutt standalone film
- A live-action Jetsons sitcom
- Clay Aiken’s apology for defending Donald Trump
- Ronald Reagan’s 1981 speech to the far right
- Colby Keller’s “Why I Voted for Donald Trump” op-ed
- Paris Hilton’s statement that women are only accusing Donald Trump of assault in order to garner fame and attention
- American Crime Story: Katrina
- Lionsgate’s CEO hinting at more Twilight and Hunger Games films
- A How I Met Your Mother spin-off
- The Bachelor’s Rachel Lindsay and Bryan Abasolo getting engaged
- West Hollywood road closures due to filming of Jimmy Kimmel Live
- A debate between Chris Cuomo and Kellyanne Conway
- A man “celebrating his wife’s curves” on the Internet
- A reboot of TRL
- Katy Perry hosting the VMAs
- Caitlyn Jenner’s response to Donald Trump’s ban on trans servicemembers
- A new Dwayne “The Rock” Johnson movie co-starring Siri
- A potential revival of The OC
- Suicide Squad 2
- Ed Sheeran spending time in a recording studio
- A Doctor Doom movie
- Lena Dunham joining American Horror Story
- HBO’s Confederate
- A potential Teen Wolf reboot
- The upcoming Ruth Bader Ginsburg biopic starring Felicity Jones
- Scream casting Tyga and CJ Wallace in a third season
- Charred carrot tacos
- The White House planning a “Made in America” week to highlight issues important to the Trump base and push past Russia news
- Disney releasing a possible Planes sequel in April 2019
- Zayn Malik potentially being cast as Aladdin
- Charlie Sheen and Whoopi Goldberg’s 9/11 film
- Woody Allen’s new film Wonder Wheel, twice; another rare double keep it
- An official draft political committee registered with the FEC to elect Dwayne “The Rock” Johnson
- Daniel Craig returning as James Bond and Adele singing the theme song
- A Seattle theatre developing a grunge musical
- An Ed Sheeran biopic
- Scarlett Johansson hinting at a reunion of Black Widow and The Hulk in Avengers: Infinity War
- Mark and Elena from Big Brother kissing
- Jeffrey Lord and Brian Stelter talking on CNN
- Top Gun 2
- MTV News pivoting to video
- Chris Cillizza’s newsletter
- Ansel Elgort being cast as a young JFK (NOTE: only a “tentative” keep it)
- The Han Solo movie
- Ruby Rose potentially taking Michelle Rodriguez’s place in the Fast & Furious franchise
- Lena Dunham and Jenni Konner scripting a Toni Erdmann remake
- Alec Baldwin playing Donald Trump on Saturday Night Live
- The all-male writing staff of the eleventh season of The X Files
- A potential sequel to The Accountant
- A Q&A with Tomi Lahren
- Drake Bell potentially playing Tim Drake
- Sasha Grey
- J.K. Rowling revealing there were two Harry Potters
- A new Twilight Zone movie
- A potential Fantastic Four reboot
- Chelsea Clinton calling out Steve Bannon for fat-shaming Sean Spicer
- Chris Brown and Ray J’s mixtape
- A new Wonder Woman arc focusing on Diana’s long-lost brother
- A potential Wolverine reboot
- Those who feel Sofia Coppola should have included the slave character in her remake of The Beguiled
- A potential Pretty Little Liars spin-off
- Season 2 of Big Little Lies, twice; a double keep it
- The circles on Twitter’s notification page
- Tom Hardy potentially playing Jafar in Aladdin
- A potential Shea/Sasha joint win on Drag Race
- Joe Biden reportedly encouraging Mitt Romney to run for Senate
- A pro-LGBT Corona billboard
- A Washington Post op-ed by a former advisor to Bill Clinton on how Donald Trump can manage his crises
- A CNN article advising readers to “never, ever ignore Donald Trump’s tweets”
- ABC’s Steve Harvey TV series
- Megyn Kelly’s new show
- Bad Gyal
- Bill Maher apologizing for using the N-word
- The Despacito remix
- Universal’s Dark Universe
- A Mamma Mia sequel
- A Scarface remake, twice; a double keep it
- Miley Cyrus saying she inspired “I Kissed A Girl”
- Young Sheldon
- A VR TV series starring Sarah Shahi
- An e-mail for a Halsey presale code
- Abraham Riesman saying the 2006 Superman movie was the best one
- A New York Magazine op-ed on why Baby Groot is bad
- Unibrows
- A potential spin-off of Reign
- An op-ed about why Christopher Nolan should direct a Bond movie
- The Roseanne revival, twice; a double keep it
- A Bethenny Frankel-Fredrik Eklund crossover series for Bravo
- Season 2 of 13 Reasons Why, twice; a double keep it
- Jennifer Lawrence potentially starring in a Madonna biopic
- Caitlyn Jenner appearing on Tucker Carlson’s show
- A new season of The X-Files
- A TV spin-off of Kong: Skull Island
- A Coming to America sequel
- Friends! The Musical
- April 25 being declared “La La Land Day” in Los Angeles
- Bernie Sanders’ podcast
- A re-cut of the Andrew Garfield Spider-Man movies in which Peter Parker is a creepy stalker
- A Drag Race promo discussing “the origins of Cucu”
- Rob Schneider criticizing Democrats on Russia
- An article about Ed Sheeran’s tattoos
- Aaron Sorkin being in talks with Marvel & DC
- True Detective Season 3
- An Ed Sheeran and Bruno Mars mash-up
- Underwear designer Andrew Christian getting a reality TV series
- Aries Season
- Mario Lopez hosting a Candy Crush game show
- A potential remake of The Matrix
- James Franco’s gay porn drama for HBO
- A book of blank pages mocking Democrats
- Season 7 of Buffy
- Ryan Gosling potentially playing James Bond
- Pea and mayonnaise pizza
- An article discussing whether or not La La Land should have won Best Picture
- La La Land winning Best Cinematography
- An article about straight men who have sex with men
- Colton Haynes singing
- A nutritional ranking of Girl Scout cookies
- Meghan Trainor’s song for the Smurfs movie
- A La La Land-themed engagement shoot
- Ed Sheeran covering Little Mix
- The Charlie Hunnam King Arthur movie
- A potential Girls spin-off about Elijah
- Justin Timberlake working on new music
- King Cobra: The Movie
- Mel Gibson potentially directing Suicide Squad 2
- Bill Maher interviewing Milo Yiannopoulos
- An Esquire article on camo
- Scarlett Johansson explaining that Ghost in the Shell is about “feminism over race”
- Kristen Wiig and Jack Nicholson starring in a Toni Erdmann remake
- Matthew McConaughey and Harmony Korine making a stoner beach comedy
- The Grammys making a mini-movie about Taylor Swift’s Album of the Year win
- Donald Trump’s first weekly address
- Facebook testing a Snapchat Stories clone
Thank you for this. This is a great public service. Can you update it every month please?
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